> > it can be. it is really a guessing- > it's annual, too. > > it is really a guessing game. because if you told me in 2000, with first growth bordeaux, we saw them coming out at $300, $400 a bottle, and we were like, "oh, that's crazy. " then we get to 2005 and now we're at $500, $600 a bottle upon release, and we're like, "oh, that's nuts, it's never going to go more than that." and now here we are in 2009, and we are seeing prices come out at $1,000 a bottle. so, it is hard to predict, because each time you see that, the reaction is, "there's no way it can go any higher," but the reality is, it probably will.